Tracking research
Our syndicated monitors work by bringing together groups of not-for-profit organisations, who share questions and results in a series of ongoing surveys. By pooling costs and results, charities can access better value, more frequent and more detailed research than any organisation could achieve by acting on its own.
Our monitors cover a range of areas. Click on the headings below to be taken to the relevant section:
Public awareness and engagement
Awareness and engagement by region, ethnicity and age
Government and parliamentary awareness
Professional bodies
For a full price list covering all of our tracking research, download this document -
Tracking price list for monitors - nfpSynergy (19.45KB) Each individual page also has details of pricing for each monitor.
Public awareness and engagement
Charity Awareness MonitorThe Charity Awareness Monitor is a regular tracking survey of the public's knowledge, understanding, attitudes and awareness of charities, their activities and the services they offer.
Brand AttributesBrand attributes is an annual programme of research which centres on finding out which words or phrases the public associates with their “ideal” charity compared to other named charities. In addition, participating organisations can test out a series of statements about the levels of trust the public have in charities and can also establish general attitudes towards individual charities.
Awareness and engagement by region, ethnicity and age
The Scottish Charity Engagement MonitorThe Scottish Charity Engagement Monitor (SCEM) is a twice-yearly tracking survey of the Scottish public's knowledge, understanding, attitudes and awareness towards charities operating in Scotland.
Irish Charity Engagement MonitorThe Irish Charity Engagement Monitor (ICEM) is a new tracking study of attitudes, awareness and perceptions among adults in Ireland.
The Ethnic Minorities Charity Engagement MonitorThe Ethnic Minorities Engagement Monitor (EMCEM) is a twice yearly opinion tracking monitor of ethnic minorities. It tracks awareness of charities and issues of concern to charities amongst BME groups.
Youth Engagement MonitorThe Youth Engagement Monitor (YEM) is a syndicated research monitor tracking younger people’s (11-25 year-olds) involvement in and awareness of charities or pressure groups, as well as more general social topics and areas of interest in the UK.
Government and parliamentary awareness:
Charity Parliamentary MonitorThe Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, and also how effective they think different charities are.
Celtic Parliamentary MonitoringSince October 2003 we have conducted an annual poll of Welsh Assembly Members and Members of the Scottish Parliament, to regularly track political opinion in Wales and Scotland. In 2007 we also started monitoring Assembly Members in Northern Ireland.
Public Sector - Attitudes and Awareness Parliamentary MonitorThe Attitudes and Awareness Parliamentary Monitor (AAPM) tracks the attitudes of MPs and Peers to public bodies, government agencies and other related organisations.
Professional bodies
Charity Media MonitorJournalists from all different media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on their thoughts and attitudes towards charities' media activities and campaigns.
GP MonitorThe importance of the role played by GPs in the medical process led nfpSynergy to conduct research in order to better understand GPs’ current level of contact with the voluntary sector in general and specific charities in particular. This research currently takes place every other year.