Internet and New Media

We've been running 'Virtual Promise' since 2001 - it's an annual survey of charities and the way they use the internet. Sign up to our newsletter if you'd like to take part in the next one. You can download all of our past Virtual Promise reports on this page, along with our other reports on new media and technology, including 'Sending out an SMS', a look at how charities can use text messaging more succesfully, and 'Passion, Persistence, and Partnership', which examines online fundraising techniques.

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nfpSynergy - Sending out an SMS summary
A summary of our report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.
Sending out an SMS: the potential of mobile phones and text messaging for charities and non-profit organisations
This report is the result of a year's work by nfpSynergy, CAF, and the Institute of Fundraising. It aims to encourage greater use of mobile phones and text messaging as a fundraising and communications tool for chariites. It includes useful case studies, data on current usage, analysis of the barriers to using these methods, and inspiration and ideas on SMS fundraising and communications.
Virtual Promise 2008 - over £10m
Results from our 2008 Virtual Promise survey of how charities are using the internet, for charities with an annual income of more than £10m.
Virtual Promise 2008 - Between £1m and £10m
Results for charities with an income between £1m and £10m annually, taken from our 2008 Virtual Promise survey of how charities are using the internet.
Virtual Promise 2008 - less than £1m
The results for charities with an income of under £1m, taken from our 2008 Virtual Promise survey.
nfpSynergy Virtual Promise 2008 - full results
Since 2001, we've been surveying charities to find out how and why they use the internet. These results are from the latest survey, conducted in the second half of 2008.
Passion, persistence, and partnership: the secrets of earning more online
Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.
Virtual Promise - 2007 results
Results from our 2007 annual survey of how charities are using the internet. The most recent edition is 2008.
Virtual Promise 2006 - Full Results
Results from our 2006 annual survey of how charities are using the internet. The most recent edition is 2008.
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