Fundraising and giving

A summary of our report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.

This report is the result of a year's work by nfpSynergy, CAF, and the Institute of Fundraising. It aims to encourage greater use of mobile phones and text messaging as a fundraising and communications tool for chariites. It includes useful case studies, data on current usage, analysis of the barriers to using these methods, and inspiration and ideas on SMS fundraising and communications.

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.

This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.

Summary of our report written in collaboration with the Fundraising Standards Board, looking at the public's perceptions of charity direct mail, and how charities can work with these.

This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.